4 Principles of Business

As I went throughout my day today, in a moment there were 4 principles of business that were brought to my mind. I figured I would rehearse them here, for twofold reason, first that I might remember them, and second that they may be of some use to another.

The four principles are these:

1- Identify a pressing need, question, or task, which someone is needing assistance with. One way I do this is by looking at SEO keyword research tools, to identify what sort of search terms people are using.

2- Provide some sort of solution to that need, task, question, or problem.

3- Advertise that you have this solution to that problem.'

4- Repeat.

It seems to me though, that item #3 is the most difficult. Getting the word out seems to take consistent energetic effort, over a potentially indefinite period of time. This gives me better respect for true marketers.

Turning It Upside Down

I like to replace a word with another word. So if we replace "business" with "family," and try again, what do we end up with?

1- Identify a pressing need, question, or task, that a family member is needing assistance with. One way to do this is by observing how the siblings interact with eachother, what they talk about, what hobbies they enjoy, and how they respond to one another.

2- Provide some sort of solution that helps propagate the positive things that each family member is doing.

3- Invite neighbors and friends to participate where appropriate.

4- Repeat.

Again

What if we really went off the rails, and replaced "business" with something silly, like a zoo?

1- Search for the most exotic and peculiar animals, and identify their behaviour patterns.

2- Provide some sort of stimulus, such as a sound or food.

3- Get others to join in, to test the response

4- Repeat

Constructing the Differences

If we deconstruct each "organization" or topic into pieces, we realize that a business, a family, or even a zoo, are not too different. Furthermore, if we take those similar pieces, and put them back together, we get a pattern that we can apply to a variety of situations. For me though, having this realization that the same set of rules can be applied in a variety ways, it really begs the question, what is the overarching purpose? If we can potentially produce the same result each time, then the set of rules becomes more a toolkit, and a toolkit is only good if it helps accomplish a larger task or a higher purpose.

Fare Thee Well

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